Together in Harmony: Shar Music’s Journey and Vision
As the holiday season fills the air with warmth and joy, we at Shar Music reflect on the incredible journey that began in 1962. Founded by Charles Avsharian a violinist with a vision to make high-quality string instruments accessible, Shar Music has grown into a trusted name for musicians of all levels. With the support of his brother Michael and their father, the Avsharian family built a company rooted in passion, expertise, and an unwavering dedication to the music community. Today, that legacy is carried forward by Charles’ wife, Chenyi Avsharian who embodies Shar Music’s commitment to excellence.
A Musician’s Perspective: Chenyi’s Vision
Chenyi Avsharian, a violinist herself, shares a deep understanding of the challenges musicians face in their artistic journey. She reflects:
"As a violinist, I never thought that not being able to play to my fullest was because I wasn’t working hard enough. When I joined Shar Music, I realized how much the right gear matters. The knowledge, craftsmanship, and attention to detail that go into every instrument and accessory are key to enabling musicians at every level to perform their best. That’s why I love this company. We truly understand and think like musicians because we are musicians."
Her words resonate with our mission: To advocate for musicians at all levels by providing exceptional value, products, and service.
Musicians’ Gear Matters: We believe that every musician deserves the best tools to express their artistry. A well-crafted instrument can be the difference between a frustrating practice session and a moment of musical brilliance. However, we know the pain points musicians face:
1. Affordability vs. Quality: Many musicians compromise on quality due to cost, leading to gear that hinders rather than helps their progress. https://www.sharmusic.com
2. Lack of Knowledge: Understanding what makes a bow, string, or instrument perform optimally is often daunting, especially for beginners and their families. https://www.sharmusic.com/blogs/all/why-choose-the-more-expensive-violin
3. Reliability: Instruments and accessories that fail in crucial moments—be it a recital, performance, or practice—can be disheartening. https://www.sharmusic.com/collections/cases?sort_by=best-selling&q-brand=&filter.p.vendor=American+Case+Company&filter.v.price.gte=&filter.v.price.lte=
At Shar Music, we address these challenges by offering high-quality gear at affordable prices, supported by a team of musicians who guide our customers with care and expertise. Whether it’s a young violinist selecting their first bow or a professional cellist fine-tuning their setup, we ensure every piece of equipment supports their musical journey.
Together in Harmony: Celebrating the Community
As we look toward 2025, our vision remains steadfast: “Together, we create a world where music inspires humanity, brings joy, and builds friendships.” We will continue to guard musicians’ gear with the same dedication we’ve shown for over six decades, knowing that every note played is a step toward something greater.
Looking for gifts for musicians this holiday season: https://www.sharmusic.com/collections/instruments-instrument-outfits
From Our Family to Yours: From the Avsharian family and the entire team at Shar Music, we wish you a harmonious holiday season filled with joy, music, and cherished memories. Here’s to a new year of inspiration, creativity, and togetherness.
To explore our story further and see the video that accompanies this celebration, visit us on Instagram or Facebook, and share in the joy of the Shar Music community. Together, we make every note brighter.
